When Internal Communication Becomes Spam
Project: Reimagine Internal Communication
Situation:
Faced with an overwhelming volume of emails, employees battle with information overload, hindering productivity. With crucial information buried amidst a deluge of messages, including internal newsletters, action items from leadership, and external client emails, it is a challenge to prioritize tasks. Addressing this issue was crucial for streamlining operations and fostering a more efficient work environment.
Obstacle:
Any initiative that impacts 125,000 employees, presents numerous challenges. Implementing a companywide digital communications strategy required aligning technical capabilities with organizational objectives, understanding existing inefficiencies, and navigating resistance to change. A comprehensive audit was necessary to identify redundancies and devise an approach that would garner widespread acceptance and adoption.
Action:
As the Senior Project Manager for Marketing Development and Operations, I assembled and led a dynamic team of over 30 professionals from various departments. Overseeing the project from conception to adoption, I ensured alignment with overarching IT and marketing goals. Crafting a detailed strategy, timeline, and phased approach, we embarked on a journey to modernize the internal communication ecosystem, using SharePoint® Intranet for news and Viva Engage® for message amplification.
Results:
Our efforts resulted in an award-winning digital transformation strategy recognized for its innovation.
Phase 1 involved migrating the intranet to SharePoint®, integrating seamlessly with Microsoft's suite of tools.
Phase 2 saw the establishment of a new communication framework, bolstered by robust governance and awareness initiatives.
Phase 3 focused on enablement and driving widespread adoption that received praise for our innovative approach, surpassing objectives and leaving a lasting impact.
Microsoft Tools Leveraged:
The project’s success was underpinned by leveraging, SharePoint® Intranet with a focus on driving adoption of SharePoint News® and Viva Engage®, managing the project using Teams® and SharePoint® for collaboration, Whiteboard®, Lists®, and PowerApps®, to achieve transformative outcomes and drive organizational efficiency.
Recognition
“Game Changer - Intranet SharePoint Migration:
We want to recognize you for the amazing work developing, managing and migrating our intranet to SharePoint. Your relentless focus on every detail led to a successful, on time launch. Your hard work and commitment to delivering excellence has set the foundation for the way in which we will communicate not only within our organization but throughout the company. ”
“Winning Together - SharePoint Champion & Masterful Mentor:
Misty displayed extraordinary dedication and mentorship during the seamless transition of our newsletter from Poppulo to SharePoint. Her commitment and expertise were pivotal in achieving this task within a short timeframe. Misty showed an endless amount of patience, clear communication and support making the transition not only efficient but also a valuable learning experience. Misty’s unwavering commitment to excellence is a testament to her professionalism and expertise. ”